Chicago Water Taxi
print, web, identity design
The Chicago Water Taxi came to us in 2006 with many requests. Beginning with the iconic identity we designed an image of experience and trust. Additionally, we created fare cards, brochures, time tables and a website. Featuring a weather widget, up-to-date maps, and service announcements, the website acts as the main information source for commuters. We were thrilled to learn the Chicago Water Taxi enjoyed a near 400% increase in ridership after rebranding.
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